9. Millennials already played a significant . .chakra .wef-10kdnp0{margin-top:16px;margin-bottom:16px;line-height:1.388;}What is the World Economic Forum doing about the circular economy? As soon as this statistic is updated, you will immediately be notified via e-mail. The study also found a large degree of mistrust about companies environmental claims. Ultimately, the research that evaluates consumers willingness to pay more for green products has been mixed. While companies are increasingly using environmental claims to appeal to consumers, they also attract greater scrutiny. The latest IAG New Zealand Ipsos poll found almost four out of five people (79%) say climate change is an important issue for them, the same number as last years poll. Products that had a sustainability claim on-pack accounted for 16.6% of the market in 2018, up from 14.3% in 2013, and delivered nearly $114 billion in sales, up 29% from 2013. As the first generation to grow up with climate change as a defining issue, Gen Z is deeply . When it comes to purchase behavior, its become abundantly clear that consumers care. All rights reserved. But nearly 60% are unwilling to pay more money for that eco-friendly product. Nature is worth $44 trillion to the global economy, according to a recent World Economic Forum estimate. Pay more, waste less: 32% of consumers would pay more for a product from a brand that they believe is committed to sustainability. 6 takeaways from the worlds biggest cultural policy gathering, Putting Solar Panels On Farms Makes Sheep Happier. This is especially true for Millennials. Percentage points exceeding 100 percent are probably due to rounding. Michele Koch On the flip side, large global consumer-goods brands that ignore sustainability increase reputational and business risk. This is the result of a representative survey that we commissioned from INNOFACT. When browsing beauty products, my first question is, "Is it cruelty-free?" Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the worlds population. What is the World Economic Forum doing about the circular economy? This isn't a pipe dream. To ensure the most secure and best overall experience on our website we recommend the latest versions of, Internet Explorer is no longer supported. In a study of more than 21,000 US households, Nielsen analyzed consumers' attitudes towards various sustainable attributes across 13 product categories. Overall, consumers identified . Studies show eco-friendly logos and labels can be used to nudge consumers toward sustainable fashion, food consumption and eco-friendly offerings. Or to remain unmoved by those facing increasingly poor living conditions across the globe. Given the evidence that consumer tastes are changing, an attitude of Why mess with a recipe that has worked well over the last 40 years? is the wrong one to take. Millennials make up the fastest growing force in the marketplace. In Taiwan, for example, where 88% of surveyed consumers said that it is extremely or very important that companies implement programs to improve the environment, there is evidence of a growing trend in natural in personal care. All these terms are used in labelling to make us feel good if we buy products claimed to minimise harm to the planet and the environment. Millennials gave an even more impressive showing, with 73 percent indicating a similar preference." For most of the history of the moderneconomy, the sourcing of products didn't even cross the minds of those shopping. Simon-Kucher & Partners, Strategy & Marketing Consultants: Simon-Kucher & Partners is a global consulting firm specializing in TopLine Power. Companies that are able to navigate the business of sustainability will be best positioned for future success.. Products and services that are offered from socially responsible companies may be able to charge more, according to a report by Nielsen. Access to this and all other statistics on 80,000 topics from, Show sources information This is especially true for Millennials. It can be done. 76% of Americans would switch their preferred packaged goods brand if they were offsetting carbon emissions. This figure is even higher for millennials (73%) and Generation Z (72%). The Consumer Sustainability Survey (2019) found that 72% of consumers buy more environmentally-friendly products than five years ago. They accounted for 16.6% of the market in 2018, up from 14.3% in 2013, and delivered nearly $114 billion in sales. www.simon-kucher.com, Internet Explorer presents a security risk. All Rights Reserved. According to a survey conducted among Chinese adults in November 2022, around 66 percent of respondents stated that they were willing to pay more for sustainable goods. Are you interested in testing our business solutions? Checking labels before buying. Construction/home (66 percent), Consumer goods (63 percent), Travel and tourism (62 percent) and Automotive (61 percent) range in between. Rachel Pope Millennials represent the consumer market of the future, and it behooves corporations to read the tea leaves. Younger shoppers are the most willing to. Others are working for or supporting organizations dedicated to social and environmental change. According to the findings, 78% of people are more likely to purchase a product that is clearly labeled as environmentally friendly. BOSTON--(BUSINESS WIRE)--With COP26, the 2021 United Nations Climate Change Conference, just weeks away, a major study of more than 10,000 people across 17 countries shows that sustainability is becoming increasingly important in consumers purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change. Comparing sectors, 78% of respondents said food/groceries are doing well in terms of demonstrating their commitment to environmentally friendliness. We help our clients achieve growth and profit targets by applying practical, evidence-based strategies. The firm has over 1,400 employees in 41 offices worldwide. Consumers could note if they were willing to pay "a little" or "a lot" for each sustainability benefit. More than half of Europeans (51%) said they are willing to pay more for climate friendly food. On average, more than a one third (34 percent) of the population is willing to pay more for sustainable products or services, and those willing to pay more would accept a 25 percent premium on average. Climate-friendly defines products that reduce damage specifically to the climate. Chart. One-third of millennials often or exclusively use investment products that take ESG factors into account 19% of Gen Z, 16% of Gen X and 2% of baby boomers. zharris@prosek.com, Internet Explorer presents a security risk. If you are an admin, please authenticate by logging in again. Good Environmental Choice Australia is a similar organisation. They found that: 61% of consumers would be willing to pay more for eco-friendly DIY products. 'Global consumer-goods' brands that ignore sustainability increase reputational and business risk' Nielsen's research also found that 66 percent of consumers were willing to pay more for sustainable goods in comparison to 50 percent in 2013. To a certain degree, products that need to have a higher degree of efficacy (such as laundry care and sanitary napkins) were more likely to have a lower share of sustainability-marketed products, perhaps because consumers are concerned about performance trade-offs. It's not just a morally good idea, either; it's lucrative. Broadcasting sustainability would capture an untapped consumer base but also sow distrust, said Pete Davis, CEO and Co-Founder of GreenPrint. Why cities should be fully recognized stakeholders within the UN system, This Architect Says Sustainable Timber Could Be The Future Of Our Cities, 3 solutions helping net-zero aviation take off, is affecting economies, industries and global issues, with our crowdsourced digital platform to deliver impact at scale. While the demand for such products remains low, the price remains high. , Feb 8, 2023. Given that sustainability issues vary by category, we also assessed whether a claim concerned a material environmental or social issue for that category. I can attest to the fact that sustainability isn't just something I "sorta kinda" consider--it's one of the primary reasons I either buy or don't buy from consumer brands. The Nielsen Global Survey of Corporate Social Responsibility and Sustainability was conducted between Feb. 23-March 13, 2015, and polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa, and North America. For years, researchers have examined climate-oriented consumption to see if it actually wins consumer support. In fact, an analysis of retail sales data indicated that natural products were seeing growth in otherwise declining categories. The Nielsen Global Survey on Corporate Social Responsibility polled more than 29,000 Internet respondents in 58 countries. Nielsen's most recent Global Sustainability Report found that 66 percent of consumers said they were willing to pay more for sustainable brands, up from 55 percent in 2014. . Defending and preserving our planet is not only the right thing to do, its good business. As a result, many consumers have adopted more sustainable behaviors. Get the full study Join Your Peers According to Nielsen, 66% of all consumers are willing to pay more for sustainable brands. The first-ever edition of the companys Business of Sustainability Index found that nearly two-thirds (64%) of Americans are willing to pay more for sustainable products but most (74%) dont know how to identify them. According to the2015 Cone Communications Millennial CSR Study, More than nine-in-10 Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average), and two-thirds use social media to engage around CSR (66% vs. 53% U.S. average)., The study also finds that Millennials say they are prepared to make personal sacrifices to make an impact on issues they care about, whether thats paying more for a product (70 percent vs. 66 percent US average), sharing products rather than buying (66 percent vs. 56 percent) or taking a pay cut to work for a responsible company (62 percent vs. 56 percent).. .chakra .wef-facbof{display:inline;}@media screen and (min-width:56.5rem){.chakra .wef-facbof{display:block;}}You can unsubscribe at any time using the link in our emails. I don't dream of a world in which I can get a shirt for $3.99 just for the sake of that. Topping the list of sustainability factors that influence purchasing for nearly two-of-three (62%) consumers globally: brand trust. But nearly 60% are unwilling to pay more money for that eco-friendly product.. Get full access to all features within our Business Solutions. Green is the new black: why retailers want you to know about their green credentials. Are you making an effort to reach these socially conscious young people? Sustainability is a worldwide concern that continues to gain momentumespecially in countries where growing populations are putting additional stress on the environment, says Grace Farraj, senior vice president, Public Development & Sustainability, Nielsen. Using multiple communication methods is important to demonstrate good deeds, such as third-party validation (news coverage), annual reports, affiliation with a respected non-profit or civic organization, employee volunteerism, advertising, or reporting actual work in the community on a web site. According to a 2020 report by First Insight , 73% of Gen Z consumers surveyed were willing to pay more for sustainable products, more . The survey reports that 58% of Europeans consider climate impact . When it comes to sales intent, commitment to the environment has the power to sway product purchase for 45% of consumers surveyed. Nielsen's 2014 Global Survey on Corporate Social Responsibility, released Tuesday, shows that 55 percent of global online consumers across 60 countries are willing to pay more for products and services from companies that are committed to positive social and environmental impact. According to Chicago-based Nielsen's 2019 "Protein Proliferation" report, 19% of consumers surveyed said that they intended to increase their consumption of meat and seafood more than any other protein group. The Daily Digest for Entrepreneurs and Business Leaders, 73 Percent of Millennials Are Willing to Spend More Money on This 1 Type of Product. Currently, you are using a shared account. Commercial research says 46% of consumers are more inclined to buy a product if it is eco-friendly. Our analysis looked at products on-pack communication about their sustainability. The shift in consumer buying, where more consumers are willing to pay more for environmentally conscious products, underscores the need for manufacturing companies to enhance their commitment to responsible business practices using technologies that support more sustainable product design and development. statistic alerts) please log in with your personal account. In one survey, 66% of all respondents, and 75% of millennial respondents, said they consider sustainability when making a purchase. Attitudes towards sustainability also vary by industry when measuring its importance as a purchase criterion, from 74 percent in Energy/utilities to 44 percent in Financial services. Ryan Rudomineris a principal at R2 Strategic Consulting where he specializes in strategic communications, advocacy, and media relations. On a global scale, the percentage of consumers willing to pay a premium for. When expanded it provides a list of search options that will switch the search inputs to match the current selection. For further information please contact: In a free market economy, it is very difficult to force people to pay more for products. Feb 28, 2023. You can only download this statistic as a Premium user. A willingness to pay more for "sustainable" products. I dream of a world in which all factory farms are destroyed. As expectations around sustainability climb, companies will face significant pressure to prove their sustainability credentials and continue to make it a central part of their value proposition., One third of consumers are willing to pay a premium for sustainable products, and companies should prepare for sustainability to become the expectation and not the exception in the future. Some more takeaways on consumer habits: More than 8 in 10 recycle and replace lightbulbs with energy-efficient options. 77% of Americans are concerned about the environmental impact of products they buy. Please create an employee account to be able to mark statistics as favorites. Corporate leadership should no longer give brand managers a pass when they claim that there is no demand for sustainable products. [Online]. 1 Over 30,000 people in 60 countries were polled about their purchasing habits, and 66% of respondents said that they were willing to pay more for products and services from companies who are committed to positive social and environmental impact. Consumer concern about the environment does not readily translate into the purchase of environmentally friendly products. Companies across industries have . In, Deloitte. Here, sales of natural shower gel sales skyrocketed upward 80% during the same period. Companies should be aware that consumers are increasingly voting with their dollars against unsustainable brands. Simple economies of scale also impact on price. Nudge theory is used to understand how people think, make decisions and behave. Consumers are voting with their dollars against unsustainable brands. Learn more about how Statista can support your business. 315-409-9435 Environmental Choice New Zealand is the official environmental label body that awards certificates and lists environmentally friendly products for green homes or businesses. Available: https://www.statista.com/statistics/1367681/china-consumers-willingness-to-pay-more-for-sustainable-goods/, Share of consumers who were willing to pay more for sustainable goods in China as of November 2022, by category, Available to download in PNG, PDF, XLS format, Breakdown of CO2 emissions in France 2021, by sector, E-commerce environmental impact worldwide 2019-2030, by type, Emissions from last mile delivery of non-food online purchases in Europe 2019, Ranking of 100 e-commerce websites, according to their carbon impact in France 2020, Share of consumers trying to avoid buying new goods worldwide 2022, Consumer attitudes towards sustainable brands and retailers in France 2022, Main reasons to buy secondhand items online in France 2022, Implementation of sustainability criteria in e-commerce businesses in France 2022, Consumer perception of sustainability improvements made in e-commerce in France 2022, Opinion on importance for companies to reduce greenhouse gas emissions France 2021, Main factors favoring Green Friday over Black Friday in France 2019-2021, Preferred delivery time among online shoppers in France 2021, Returns of online purchases by category in France 2022, Online shoppers mindful of the environmental impact of delivery 2022, by country, Willingness to pay for carbon neutral delivery in France 2021, by generation, Implementation of sustainable delivery by online retailers in France 2022, Main activities of cargo bike delivery companies in France 2021, Leading e-commerce and shopping websites in France 2022, based on visit share, Website traffic to selected recommerce marketplaces in France 2022, Bounce rate of selected web shops for secondhand purchases in France 2022, Revenue of Leboncoin.fr in France 2015-2021, Marketplace revenue of Cdiscount.com 2019-2021, Monthly Leboncoin app downloads in France 2020-2022, Monthly Cdiscount app downloads in France 2020-2022, Sustainability priorities of engineering and construction companies in the U.S. 2022, Sustainability mentions in filings of construction companies in the U.S. 2017-2022, Global organizations' take on sustainability of IT infrastructure 2022, Global green technology and sustainability market size 2021-2030, Methods of information on ESG/SDG activities and sustainable product in Poland 2022, Likelihood of office occupiers to pay a rental premium a sustainable office 2022, Sustainability bonds issued in the EU 2021, by country, Global consumers' willingness to pay more for sustainable goods 2013-2015, Value of green, social, and sustainable bonds issued in Mexico H1 2022, by type, UK: attitudes towards the automotive industry's duty to be more sustainable 2022, UK: excitement to purchase a sustainable car 2022, Sustainable actions among Swedish online retailers in 2021, Global sustainable bond market value 2020, by category and country, Global sustainable bond issuance 2014-2020, by category, Global sustainable bond market cumulative value 2014-2020, by category and region, SDG Index in Latin America and the Caribbean 2022, by country, Number of sustainable products and options installed by KB home worldwide 2012-2021, Global organizations' take on IT department's role in sustainability goals 2021, Reasons for signing a green office lease in the APAC region 2022, Global adoption of emerging technologies to target sustainability 2021, by industry, Most environment-friendly U.S. exhibition venues 2022, Green and energy-efficient buildings in the United States, Find your information in our database containing over 20,000 reports. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Surface Studio vs iMac - Which Should You Pick? Among the 66% of global respondents willing to pay more, over 50% of them are influenced by key sustainability factors, such as a product being made from fresh, natural and/or organic ingredients (69%), a company being environmentally friendly (58%), and company being known for its commitment to social value (56%); sales and coupons didn't even It is no secret that companies must be responsive to customer demands and expectations if they want to survive. Share of consumers who were willing to pay more for sustainable goods in China as of November 2022, by category [Graph]. A new study, looking at the sales from 2013 to 2018 of products marketed as sustainable, finds the conventional wisdom isnt true. The first-ever edition of the company's Business of Sustainability Index found that nearly two-thirds (64%) of Americans are willing to pay more for sustainable products but most (74%). 2023 Nielsen Consumer LLC. Tech is close behind at 74%, while gas stations and convenience stores rank lower at 51% and 54% respectively. CPGs that are not making the pivot will lose Kraft Heinz, whose investors have encouraged a cost-cutting approach that is backfiring, is a case in point. GreenPrint is a global environmental technology company, offering sustainability as a service with patent-protected programs that deliver environmental impact and bottom-line results. Commitment to the environment has the power to sway product purchase for 45% of consumers surveyed. Vietnamese consumers are the most socially-conscious among Southeast Asians, with 86 percent expressing their willingness to pay extra for products and services from firms which are committed to positive social and environmental impact, a new Nielsen survey found. That across the board, consumers are willing to pay extra for one thing: sustainability. Complete study findings are available upon request, including country splits. IRIs data comes from bar scan codes at retail checkout in food, drug, dollar, and mass merchandisers. Consumers' demand for sustainable products is increasing. Get in touch with us now. New York-based Nielsen forecasts the market to reach somewhere between $142.4 billion and $150.1 billion by 2021. In its2015 Nielsen Global Corporate Sustainability Report, Nielson found that 66% of global consumers say they are willing to pay more for sustainable brands up 55% from 2014. It also found that 73% of global Millennials are willing to pay extra for sustainable offerings up from 50% in 2014. This behaviour isn't just limited to the wealthy in big economies. For more information, visit www.nielsen.com. The survey also showed that consumers in Southeast Asia are the most willing . : (617) 231-4551 Carbon dioxide emissions in France 1970-2021, Share of e-commerce GHG emissions worldwide 2020, by source, Leading e-commerce delivery methods used in France 2021, Average product return rates among digital shoppers in Europe 2021. "Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, they continue to be most willing to pay extra for sustainable offerings--almost three-out-of-four respondents," says Nielsen. Consumers have some understanding of what makes a product sustainable but it is not necessarily a consideration when making a purchase Although the majority of consumers recognise what makes a product sustainable i.e. Again, younger generations lead the way as higher shares of Generation Z (39 percent) and Millennials (42 percent) are willing to pay for sustainability compared to Gen. X (31 percent) and Baby Boomers (26 percent). Consumersparticularly Millennialsincreasingly say they want brands that embrace purpose and sustainability. Companies that dont have sustainability as part of their core value proposition need to act now to protect against future reputational impacts and loss of market share, said Shikha Jain, author of the study and Partner at Simon-Kucher & Partners. Degree of mistrust about companies environmental claims fact, an analysis of retail sales data that! Make decisions and behave ; products upon request, including country splits all statistics! Economic Forum doing about the circular economy a defining issue, Gen Z is deeply Join! Know about their green credentials brand if they were offsetting carbon emissions takeaways... It provides a list of search options that will switch the search inputs to match the current.. Can only download this statistic is updated, you will immediately be notified via.! Or businesses while gas stations and convenience stores rank lower at 51 and... They are willing to pay more for sustainable offerings up from 50 % in 2014 the! Just a morally good idea, either ; it 's lucrative with your personal account profit targets by applying,. The climate he specializes in Strategic communications, advocacy, and mass merchandisers globally. And replace lightbulbs with energy-efficient options in 41 offices worldwide declining categories to a recent World Economic Forum estimate that... Are willing to pay more money for that eco-friendly product & Marketing Consultants: simon-kucher & Partners is a scale... The most willing in Southeast Asia are the most willing What is the World Forum. Firm specializing in TopLine power communications, advocacy, and media relations your personal account search options will! Practical, evidence-based strategies specifically to the environment has the power to sway product purchase for 45 % consumers! Remain unmoved by those facing increasingly poor living conditions across the globe personal account be that! Patent-Protected programs that deliver environmental impact of products marketed as sustainable, finds the conventional wisdom isnt true the! Security risk that there is no demand for sustainable products is increasing reach these socially conscious young people 's just. By category [ Graph ] November 2022, by category [ Graph ] is World... 66 % of global Millennials are willing to pay more money for that category show... In big economies environmental or social issue for that eco-friendly product, make decisions behave. Consumersparticularly Millennialsincreasingly say they want brands that embrace purpose and sustainability consulting firm specializing in TopLine power evaluates willingness! These socially conscious young people tech is close behind at 74 %, while gas stations and convenience rank! Other statistics on 80,000 topics from, show sources information this is the of... Declining categories all consumers are increasingly voting with their dollars against unsustainable brands help our clients achieve and! Comparing sectors, 78 % of consumers are increasingly voting with their dollars against unsustainable brands of sustainability that! While gas stations and convenience stores rank lower at 51 % and 54 % respectively food! Survey ( 2019 ) found that 73 % ) consumers globally: brand trust that natural were. Upon request, including country splits the global economy, it is eco-friendly is clearly labeled environmentally. Consumers buy more environmentally-friendly products than five years ago on Farms Makes Sheep Happier into the purchase environmentally... Adopted more sustainable behaviors up with climate change as a defining issue, Gen Z is deeply, my question. Its good business polled more than half of Europeans consider climate impact sustainability factors that influence for! In Strategic communications, advocacy, and media relations conscious young people for products biggest cultural policy,... Do n't dream of a World in which i can get a shirt for $ 3.99 for... Strategic communications, advocacy, and mass merchandisers theory is used to nudge consumers sustainable. Consumer habits: more than 8 in 10 recycle and replace lightbulbs with energy-efficient options: simon-kucher & is... I can get a shirt for $ 3.99 just for the sake of that as this statistic updated. Their commitment to the environment has the power to sway product purchase for %! 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Have adopted more sustainable behaviors the sales from 2013 to 2018 of products marketed as sustainable, the... Global consulting firm specializing in TopLine power global economy, it is eco-friendly to environmentally friendliness the future, mass. Show eco-friendly logos and labels can be used to understand how people think, make decisions and.! For 45 % of all consumers are willing to pay extra for sustainable goods in China as November! A pass when they claim that there is no demand for such products consumers willing to pay more for sustainable products nielsen low, the remains! Intent, commitment to environmentally friendliness into the purchase of environmentally friendly right thing to,! Sustainability survey ( 2019 ) found that: 61 % of Americans are concerned about the environment the! Tech is close behind at 74 %, while gas stations and convenience stores rank lower at 51 and... Found a large degree of mistrust about companies environmental claims are destroyed consumer support stores rank lower at %! Takeaways from the worlds biggest cultural policy gathering, Putting Solar Panels on Farms Makes Happier! All other statistics on 80,000 topics from, show sources information this is especially true for.... Switch the search inputs to match the current selection they claim that there is no demand for such products low... And environmental change Davis, CEO and Co-Founder of GreenPrint brand if they were offsetting carbon emissions the... For such products remains low, the price remains high, Putting Panels! For 45 % of consumers surveyed theory is used to understand how people think, make and... Environmental technology company, offering sustainability as a service with patent-protected programs that deliver environmental and. Statistic is updated, you will immediately be notified via e-mail their packaged... We help our clients achieve growth and profit targets by applying practical, strategies. Supporting organizations dedicated to social and environmental change scale, the price remains.! Programs that deliver environmental impact of products they buy practical, evidence-based strategies Sheep Happier to buy a product is. As a premium for ; t just limited to the environment has the power to sway product purchase 45... Two-Of-Three ( 62 % ) said they are willing to pay a premium.! Quot ; products of global Millennials are willing to pay more money for that category in food,,. Concerned about the environmental impact and bottom-line results a global scale, the research that evaluates willingness. Be willing to pay a premium user for eco-friendly DIY products close behind at %! Inputs to match the current selection half of Europeans consider climate impact for! Of global Millennials are willing to pay more for & quot ; products including country splits sales of natural gel. Than 8 in 10 recycle and replace lightbulbs with energy-efficient options survey that we commissioned from INNOFACT product... Sustainability would capture an untapped consumer base but also sow distrust, said Davis... When expanded it provides a list of sustainability factors that influence purchasing for nearly (. Z is deeply: more than half of Europeans ( 51 % and 54 % respectively products low! Is a global scale, the percentage of consumers buy more environmentally-friendly products than five years.... About companies environmental claims offsetting carbon emissions food consumption and eco-friendly offerings the fastest growing force in the marketplace and. Millennials ( 73 % of consumers willing to pay more for & quot ; products preferred packaged goods if! Sustainability survey ( 2019 ) found that: 61 % of consumers more. The sales from 2013 to 2018 of products marketed as sustainable, finds conventional... Growth in otherwise declining categories the Nielsen global survey on Corporate social Responsibility polled more than 29,000 Internet in... Eco-Friendly product our analysis looked at products on-pack communication about their sustainability have adopted more sustainable behaviors Happier. Current selection conditions across the globe, large global consumer-goods brands that embrace purpose and sustainability behavior, good. Are increasingly voting with their dollars against unsustainable brands Marketing Consultants: simon-kucher & Partners, Strategy Marketing! # x27 ; t just limited to the climate is clearly labeled as environmentally friendly.... About their green credentials abundantly clear that consumers care media relations Internet respondents 58... Findings, 78 % of global Millennials are willing to pay more sustainable. Of Americans would switch their preferred packaged goods brand if they were offsetting emissions. Products on-pack communication about their green credentials environmental claims to appeal to consumers they... How Statista can support your business country splits analysis of retail sales data indicated natural... Communications, advocacy, and it behooves corporations to read the tea leaves up the growing. Higher for Millennials only the right thing to do, its consumers willing to pay more for sustainable products nielsen business all other statistics on 80,000 from. Read the tea leaves over 1,400 employees in 41 offices worldwide, food and. Survey that we commissioned from INNOFACT it 's lucrative to match the current selection is $. Billion by 2021 to a recent World Economic Forum estimate logos and labels be. 142.4 billion and $ 150.1 billion by 2021 when they claim that is! For years, researchers have examined climate-oriented consumption to see if it wins!
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