Among regular Rachel Maddow viewers, 57% are 50 or older and 25% are at least 65. This means that no matter how you define your audience, NBCUniversal can help you reach them. On YouTube, weekday episodes saw an average of 664,000 views and 539,000 viewers. The biggest differences come, not too surprisingly, along party and ideological lines (some viewers may well be hate watching the news on the other side of their political beliefs): These differences become more apparent when looking at how viewers stand on key issues. Ben Kamisar is a deputy political editor in NBC's Political Unit. In total, NBC News Digital saw an increase of +51% in unique visitors and an increase of +25% in video starts compared to during the 2016 DNC. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. And while just 17% of the public is 65 and older, 42% of regular Hannity viewers and 40% of regular OReilly viewers are in that age category. I cover political media--and media politics. Mark Murray is a senior political editor at NBC News. network's studios in New York City Friday. TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. 8.3 million viewers - Average nightly viewers of NBC's "Nightly News" Dec. 2020. The questions concern which party controls the House of Representatives, the current unemployment rate, the nation that Angela Merkel leads and which presidential candidate favors taxing higher-income Americans. The newscast also narrows its gap with ABC to its best competitive position in over a. ", Some feel "Today" began to lose credibility when then-fan favorite Ann Curry was forced out back in 2012 amid an alleged spat with Matt Lauer. First Read is your briefing from "Meet the Press" and the NBC Political Unit on the day's most important political stories and why they matter. Liberal talk show audiences also skew older, but not as dramatically. Resourceful and proactive journalist with experience developing multimedia stories in evolving news and TV industries. The Washington Post first reported that CIA Director Burns met secretly with the Talibans leader on Monday as President Biden faces pressure over whether to extend the evacuation deadline. "Its a total fiasco," a longtime network news veteran with knowledge of the programs inner workings told Fox News. 19. In, Statista. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. You only have access to basic statistics. Devastated by a loss of advertising revenue and a steep decline in viewers and readers, the commercial media has a vested interest in catering to those who remain. In terms of total viewers, NBC teetered over CBS with 5.290 million (versus 5.260 million). The CBS Evening News was well behind with a total audience of 5.325 million. New York City and New Jersey join localities mandating Covid vaccines for school staff. In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit, How AI And The Cloud Are Erasing The Borders In Making Movies And TV Shows. In the 18-49 demographic, ABC had 1.13 million, from 1.052 million in 2019; NBC averaged 1.03 million, versus 1.053 million; and CBS had 674,000, compared to 703,000. Staying positive. One of the few top-tier cable networks to report a year-over-year increase. The historic ratings drop came at an awful time for the Peacock Network as it gears up to air the upcoming TokyoOlympics. This never happened. You need a Statista Account for unlimited access. "NBC Nightly News" anchor Lester Holt, in the. Hence, ESPNs viewing has dropped by 31% in ten years. However, there are some parallels in some key demographics of the audiences who watch these channels. Hoda Kotb 's days-long absence from her duties at NBC's " Today " was explained Wednesday morning: She is dealing with a "family health matter.". Business Solutions including all features. Hi, I'm Claire! "Share of Americans Who Watched Nbc in The past 4 Weeks in 2018, by Age. Below are some examples of NBCUniversals reach for key audience segments. Of course, despite cord cutting and more competition there remain far more cable channels available in homes than streaming providers of broadcast networks. Lester Holt, Savannah Guthrie, Chuck Todd and Andrea Mitchell anchored NBC News special coverage of the 2020 DNC. "Miami Film Festival, despite the Tower Theater situation, is going strong," said Brenda Moe, executive director of the Coral Gables Art Cinema, a festival venue. Additionally, NBC News produces Third Hour of TODAY, TODAY with Hoda and Jenna and Sunday TODAY with Willie Geist, as well as primetime specials and breaking news reports. averaged 3.59 million viewers and a 0.31 rating among adults 18-49 on NBC, down 31 percent in total viewers . He has never, ever, been reluctant to voice an opinion. Comedy Central, reported a similar falloff. Daytime talk show watchers stand out as the least well off regular audience. NBC News - Kevin Collier. Nightlys win during the big Thanksgiving viewership week marks its first total viewers win over ABC in three years, and its highest weekly viewership in nearly a year. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. FORMER TODAY ANCHOR ANN CURRY STILL DOESNT KNOW WHY NBC NEWS FIRED HER. This analysis is my own and does not necessarily reflect the views of NBC, The Wall Street Journal, or Hart Research Associates. Well be looking at the most pivotal choices Democrats face in their $3.5 trillion budget bill all month at First Read. With NBCSN shelved, USA Network will be adding more live sports to its network including the Olympics, English Premier League, NASCAR and the newly relaunched USFL. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. Due to increased number of networks, the company has experienced drop in revenues in recent time 3. Sept. 20, 2016 4:15 PM PT. Total viewers for Fox News in primetime is higher than MSNBC, CNN and HLN combined: February Ratings - Nielsen Data PRIMETIME: FOX: 1,917,000 viewers (461,000 in 25-54) MSNBC: 841,000 viewers (258,000 in 25-54) Ten years later AMCs audience delivery dropped by 57% to 504,000 viewers. The audience loss for Bravo over the past ten years was not as extensive. Nielsen. We swear, America's Most-Watched Network (they're telling the truth) CBS isn't bribing us for this section. "Share of Americans who watched NBC in the past 4 weeks in 2018, by age." And on the Russia investigation, 69% of the MSNBC audience say Robert Muellers investigation has given them more doubts about Trumps presidency; however, just 28% of Fox News viewers say the same. In 2011 HGTV averaged 1.21 million primetime viewers, the average primetime audience in 2021 was 1.24 million (+3%). Chart. In December 2021, Disney announced they were dropping FX on Hulu with the cable network planning to produce 30 originals programs in 2022, doubling its total. World News did finish the traditional sweeps month of November with a win, delivering an average total audience of 8.249 million viewers, followed by Nightly News (7.142 million viewers) and CBS Evening News (5.201 million viewers), all according to ratings data compiled by Nielsen. According to Nielsen Media Research data, in total viewers during primetime (10-11:15 p.m. With AI and custom creative solutions, we can help you drive a deeper connection between your brand and our fans. For example, CNN+ plans to launch later in March and have signed on a number of familiar faces including Chris Wallace from Fox and Anderson Cooper planning to host two programs. When House speaker Kevin McCarthy gave Fox News host Tucker Carlson, a leading Jan. 6 revisionist, exclusive access this month to a vast archive of . NBC was officially the most-watched network in America from 2020-21. In 2011, FX was a Fox-owned cable network. According to Ampere Analytics, programming investment for OTT reached nearly $50 billion in 2021 with continued growth anticipated. If you look at MSNBC and CNN demographics, you'll find only slightly younger audiences in recent years, and the median age of MSNBC viewers hit 65 in 2017. In 2011 the network averaged 1.01 million primetime viewers, ten years later the average audience fell 70% to 301,000. The days of celebrities relying on network morning shows for promotion are long gone, Americans have more options and "Today" lacks the cultural relevancy it once possessed and rarely makes news as a result. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. Drama, Crime and Mystery. In the key demo, ABC finished first in November with 991,ooo viewers, followed by NBC (886,000 viewers) and CBS (621,000 viewers). It was surprisingly easy. It was, despite being a short work week for most due to Thanksgiving, a big news week, with the emergence of the Omicron variant of the coronavirus, declared a variant of concern by the World Health Organization on Friday. ABC ended up with 4.307 million, while Fox placed last with 3.558 million. It is worth noting that the total viewers for Today are less than half of what the show drew twenty years ago when Katie Couric was the star of morning news.". Currently, you are using a shared account. Liberals also make up 48% of regular viewers of Hardball, 43% of Daily Show viewers and 40% of Colbert viewers. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. Lester Holt is the anchor, and named the most-trusted television news personality in America, according to the most recent The Hollywood Reporter/Morning Consult survey. All rights reserved. Sister network A&E had an even sharper decline. According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". "Today" also lost to "Good Morning America" in the key demographic of adults age 25-54 by its largest margin since the week of December 21, 2015, according to TVNewser. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, The changing face of Congress in 8 charts. By comparison, Disney charges MVPDs about $10 per month for ESPN and ESPN2. A . NBC Nightly News with Lester Holt reaches nearly 30 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, the Nightly newsletter, Nightly Films, its podcast and social media platforms. Former New York gubernatorial candidate and Rep. Lee Zeldin (R-N.Y.) announced on Wednesday that he is launching a political action committee to back candidates who will help increase Republican tu Law & Order: SVU. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. The roundtable program averaged 3.2 million viewers and 410,000 with 25-54 demo and 266,000 in the 18-49 demo, outpacing every show on CNN and MSNBC across the board. (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). FNC continued to grow its audience share, occupying more than half the audience in total day viewers (55%) and the 25-54 demo (56%) and in primetime across both categories (56% P2+ and 56%. 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